Disclaimer: I’ve been a big fan of Google for well over a decade. (You can read my gushing tribute to our online overlord here.) However, as much as I’ve tried (many times) to like it, I just can’t bring myself
Had I not been so busy this week, I might have learned sooner of the passing of Imad Naffa at the age of 49. As it was, I only found out yesterday, two days after the fact. Imad was a
I recently had the pleasure of speaking about finding and communicating with your online audience at Social Media Bangor. In discussing the role of the community manager, I covered the responsibilities that inevitably fall to that person, including customer service
C.C. Chapman killed at last week’s Social Media Breakfast in Portland (Maine, that is). Among the nuggets the Content Rules co-author shared that one of his least favorite terms in the world is ROI. Particularly when applied to social media.
If content is king of social media, then maintaining consistency in that content across multiple channels is its crown. Too often, those who manage social media for companies and brands get seduced by the informality of the medium and forget
Confession time: While I’ve railed against social games, I have, at least to some degree, been living a lie. Yes, I too play a social game or two. I’ve never understood the attraction of FarmVille and its ilk, other than
A statistic Adam Boyden cited in his piece on the top 10 analytics tools for social media stopped me: 80 percent of U.S. businesses with 100 or more employees will use social media marketing this year. That’s a pretty big
As I discussed in my last post, I’ve been thinking a lot lately about how best to measure social media success. Unfortunately, nine times out of ten, the conversation is numbers-focused: how many Twitter followers, how many Facebook fans, etc.
People who know a lot more than I do about social media have long said that measurement shouldn’t be strictly a numbers game. Sure, numbers can be a good way to measure any campaign’s effectiveness. Tracking baseline numbers are also
Repeat after me: Social media is not a fad. Facebook has half a billion members, and according to CEO Mark Zuckerberg, half of them log in on a daily basis. With mobile use accelerating dramatically, coupled with this week’s announcement