C.C. Chapman killed at last week’s Social Media Breakfast in Portland (Maine, that is). Among the nuggets the Content Rules co-author shared that one of his least favorite terms in the world is ROI. Particularly when applied to social media.
A statistic Adam Boyden cited in his piece on the top 10 analytics tools for social media stopped me: 80 percent of U.S. businesses with 100 or more employees will use social media marketing this year. That’s a pretty big
As I discussed in my last post, I’ve been thinking a lot lately about how best to measure social media success. Unfortunately, nine times out of ten, the conversation is numbers-focused: how many Twitter followers, how many Facebook fans, etc.
People who know a lot more than I do about social media have long said that measurement shouldn’t be strictly a numbers game. Sure, numbers can be a good way to measure any campaign’s effectiveness. Tracking baseline numbers are also