Disclaimer: I’ve been a big fan of Google for well over a decade. (You can read my gushing tribute to our online overlord here.) However, as much as I’ve tried (many times) to like it, I just can’t bring myself
Notice anything different about Facebook today? If not, you will. Soon. If you’re one of the “lucky” ones, you’ve seen two new features: News Feed and Mini Feed. News Feed, according to the official Facebook blog, “updates a personalized list
In my last post, I discussed the necessary evils of living in such a plugged-in world. Yesterday, I had the opportunity (accidental as it was) to disconnect for a few hours. Like most people, I rarely – if ever –
C.C. Chapman killed at last week’s Social Media Breakfast in Portland (Maine, that is). Among the nuggets the Content Rules co-author shared that one of his least favorite terms in the world is ROI. Particularly when applied to social media.
In case you missed it, few weeks back, I admitted to – let’s face it – a bit of an obsession with Qrank, a social trivia game Qrank. Since then, the game’s developer, Ricochet Labs, has added a daily sports quiz just for
Confession time: While I’ve railed against social games, I have, at least to some degree, been living a lie. Yes, I too play a social game or two. I’ve never understood the attraction of FarmVille and its ilk, other than
A statistic Adam Boyden cited in his piece on the top 10 analytics tools for social media stopped me: 80 percent of U.S. businesses with 100 or more employees will use social media marketing this year. That’s a pretty big
As I discussed in my last post, I’ve been thinking a lot lately about how best to measure social media success. Unfortunately, nine times out of ten, the conversation is numbers-focused: how many Twitter followers, how many Facebook fans, etc.
People who know a lot more than I do about social media have long said that measurement shouldn’t be strictly a numbers game. Sure, numbers can be a good way to measure any campaign’s effectiveness. Tracking baseline numbers are also
Repeat after me: Social media is not a fad. Facebook has half a billion members, and according to CEO Mark Zuckerberg, half of them log in on a daily basis. With mobile use accelerating dramatically, coupled with this week’s announcement