As I discussed in yesterday’s post, when pressed by an executive to define the ROI of social media, Gary Vaynerchuk famously responded by asking, “What’s the ROI of your mother?” Well, as it turns out, your mom does have a measurable ROI,
C.C. Chapman killed at last week’s Social Media Breakfast in Portland (Maine, that is). Among the nuggets the Content Rules co-author shared that one of his least favorite terms in the world is ROI. Particularly when applied to social media.
[youtube=http://www.youtube.com/watch?v=iO_znZ2dikY]As I’ve previously discussed, both here and in print, video analytics (aka video content analysis) may just be the hottest technology in the security industry right now. With so many companies pushing the envelope on developing and improving capabilities, the technology
I can’t believe it’s been a week since I arrived home from ISC West. Although an unplanned six-hour stay in Chicago made it feel like it took about that long to get back from Vegas. Now that I’ve had a few
Here it is, Day 3 of ISC West. I’ve been here for almost two days and haven’t yet blogged about my experience. Of course, the all-consuming nature of generating content for, putting together and editing a daily show newspaper the
Tomorrow morning (5:30 a.m. flight), I head to ISC West in Las Vegas for the first time since 2007. For the uninitiated, this is the largest trade show for the security industry. If you’re thinking, “Lucky dog, you get to